SEO means Search Engine Optimization. in other word, SEO is a kind of technique, by which a website is introduced with a search engine by only some keywords of that website. As a result if a visitor searches by that kind of keywords, search engine would place the visitor to that website.
Kind of SEO:
There are two kinds of SEO that means we have to do in two ways. On page optimization is inside the
web page what we have to do into the website. For this, we must have some idea about web designing. Beside on page optimization, what we have to do outside the website, is called off page optimization. It is another kind of advertisement by posting various kinds of forum or blogs creating backlink purpose.
On Page Optimization is basically the effort which we put on the website and is clearly visible, like Optimization the existing content, HTML code corrections, remove broken and dead links, Add Google and XML Site Map, Analytical Setup.
It is very important that On Page Optimization is done correctly for a website as this educated search engine crawlers and spiders about the theme of the website and which keywords we are targeting to rank on. On Page Optimization is usually done once on the website however SEO Agency does On Page Optimization after every three months to keep the site fresh for search engine.
Off Page Optimization is something which is done offsite and usually not visible on the website however results in pushing the ranking higher on search engines, it is a regular process and must be done ethically for better and long term results like, Creation of new pages, Link building services, Directory submission, Article creation and submission, Blog post message creation, Classified Add creation and submission, E-book creation and submission, Press release creation and submission.
Why we need SEO?
We may create a nice blog or website by purchasing a DOMAIN and HOST with a free or paid theme or template. But nobody visit my site except a few people those are known to the site personally. As a result our money and afford will be in vain without receiving any profit. So it is not enough only making a site, the site should be published all over the world so that people may know about the site. SEO or Search Engine Optimization is such kind of technique by which, the site is able to introduce or publish and visible to all over the world. Now a days, Google has gained the most known and mighty search engine and your site may be around the Google search engine.
What we need to make SEO?
If we want to SEO our site, we have to pay importance the following category specially.
1. Domain name:
5. Website Loading Time:
7. SEO friendly URL:
8. Some important tags and tips:
9. Correct encoding:
How we can SEO?
SEO is not so difficult task, it is so easy if we maintain some important things as bellow.
1. Social Marketing
2. Blog and Forum Posting
4. Site Index in Google
5. Google Webmaster Tool
6. Create a Sitemap and Submit it to Google
7. Ping a post
8. RSS Feeds
Domain Name Selection:
Domain name is the introduction name of website. There is nothing newness to say anything about this. A webmaster should think deeply about the name of his newly created website. Domain name should be familiar with the subject of the website. If my website is about education and my site name is softwareinc.com, how obscure the domain name would be? We should not use any symbol or number in domain name. Because it is very difficult to recall the symbol or number to the visitor. As visitor is the soul of a website, we have to consider the advantages and disadvantages of the visitor. before selecting domain name, one should think what would be the subject matter or content of the website, what services will be given to the visitor. We should consider small domain name as possible. It will be better if our Domain name extension is .com, .net, .info or .org. Because these are famous and most familiar to the visitors. The Domain extension has another purpose to name as bellow….
.com – is used specially for commercial purpose or general purpose.
.net – is used specially for network and internet related institution although now a days all kinds of sites are
.org – is used various kinds of organizations.
.info – is used for information related websites.
.edu – is used for educational institutions.
.gov – is used for government institutions
.biz. is used for business related websites.
Our purpose should be made memorize to the visitors the name of the website and url. So the name and URL should be as small as possible so that visitors can normally get the site by searching or web URL.
Good and Fast web server:
A good website needs a good and fat server badly. Because if your site and server are slow, your visitor may not interested to visit your website and feel bore. As a result, when search engine want to direct your links and see that your site is down, it may remove your site from search list according to the priority of good site and server. So the rank of your site will decrease gradually. So it is very important to make SEO of your site having a good and fast server.